Curation—finding and linking to high-quality content relevant to a reporter’s story—has been a hard sell at some news organizations. The idea of sending a reader off the news site to a competitor’s site is a bad idea—and sometimes forbidden—at some news organizations. This view is decaying as newsrooms have fewer resources and as reader’s make it clear that linking to related content is an important expectation. The January 2010 Pew Internet Survey found that “Links to related material” was the number one most popular feature of online news consumers.
By Jerry Monti, September 13, 2011
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