Figuring out a user’s broader “interest graph” is no easy task at the best of times, especially when the only thing Twitter has to go on is 140 characters of text and perhaps an image now and then. Recommendation services are a little like voice-recognition, in that no one notices when you get it right but everyone hates you when you get it wrong. But more than anything else, that is what Twitter has to figure out — and soon, before someone else does it better.
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