Americans spend 43% of their media time with TVs, and advertisers fittingly spend 42% of their advertising budgets on the platform. Yet only 1% of advertising budgets are allocated to mobile on average, even though consumers are spending 10% of their time there.

Mashable, As Mobile Traffic Ramps Up, Hearst Looks to Monetize, June 18, 2012

Americans spend 43% of their media time with TVs, and advertisers fittingly spend 42% of their advertising budgets on the platform. Yet only 1% of advertising budgets are allocated to mobile on average, even though consumers are spending 10% of their time there.

Mashable, As Mobile Traffic Ramps Up, Hearst Looks to Monetize, June 18, 2012

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