On the left side of the grid are applications that are targeted at businesses.
- In the lower-left quadrant, we’ve seen tremendous innovation in applications and services that serve the business market with analytics products based on Twitter content. For example, Crimson Hexagon builds actionable reports for brands, media companies and political campaigns based on the conversation on Twitter; Topsy has built a real-time analytics dashboard to help finance, government, news and brands react to news; and DataMinr provides analytics for the finance industry.
- In the upper-left quadrant are providers of tools that help businesses engage with Twitter including social CRM providers like Sprinklr, HootSuite and Radian6 (acquired by salesforce.com), and integration companies like Mass Relevance, which aggregates and filters Tweets for display on TV.
On the right-hand side of the grid are applications that are targeted at consumers.
- In the lower-right quadrant are services that use Twitter content for social influence ranking, such as Klout.
- In the upper right-hand quadrant are services that enable users to interact with Tweets, like the Tweet curation service Storify or the Tweet discovery site Favstar.fm.
That upper-right quadrant also includes, of course, “traditional” Twitter clients like Tweetbot and Echofon. Nearly eighteen months ago, we gave developers guidance that they should not build client apps that mimic or reproduce the mainstream Twitter consumer client experience.” And to reiterate what I wrote in my last post, that guidance continues to apply today.