The study, “Content Marketing: Ready for Prime Time,” found 34% of marketers are “very” or “fully” engaged with content marketing this year, up from 18% last year. In addition, 66% of marketers project they will be “very” or “fully” committed to content marketing in 2013, according to the study, which was based on an online survey of 440 b2b marketing professionals conducted in April and May.

Americans spend 43% of their media time with TVs, and advertisers fittingly spend 42% of their advertising budgets on the platform. Yet only 1% of advertising budgets are allocated to mobile on average, even though consumers are spending 10% of their time there.

Mashable, As Mobile Traffic Ramps Up, Hearst Looks to Monetize, June 18, 2012

Americans spend 43% of their media time with TVs, and advertisers fittingly spend 42% of their advertising budgets on the platform. Yet only 1% of advertising budgets are allocated to mobile on average, even though consumers are spending 10% of their time there.

Mashable, As Mobile Traffic Ramps Up, Hearst Looks to Monetize, June 18, 2012