The companies that are truly winning over audiences and driving consumers are the ones that are experimenting with a balance of automated aggregation and human-directed curation. It’s a process of out-sourcing and in-sourcing.

Fast Commpany, The Content Conundrum: To Create Or Automate, 07-05-2012

(Source: contentcurationmarketing.com)

In today’s online world, personalization is increasingly making or breaking companies. The companies that win are the ones making personalization a key company value – not just a feature.
Scott Brave, CTO and co-founder, Baynote on TechCrunch May 18, 2012

Ongo to close doors

We believe in Ongo's unique approach, blending aggregated news sources with the curation only a professional editorial staff can provide. Unfortunately, we may be too far ahead of the general market's readiness to adopt such a solution, and business realities leave us no option but to close our doors. (Ongo announcement to subscribers)

But it’s important to note that Ongo drew skepticism from media watchers from the start. Its business model rested on the belief that people would value an ad-free, curated experience enough to pay for it, despite both the availability of the (mostly) free web and other free apps like Flipboard.

The iPad economy is a growing reality across the globe, and businesses are turning to enterprise apps to help them succeed. Simple RSS readers are used to condense multiple streams of content from a variety of sources into single channels, granting users access to diverse content all in one place. Some applications have further simplified news aggregation by using innovative search technology that goes beyond the function of RSS readers to deliver richer streams of highly targeted information to business users – a critical asset to businesses large and small.
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Actwitty: Categorization of Services Into Topics

actwittyblog:

Online public profiles of people are looked for knowing them better and making interactions more worthy in real world. Its very important to create that right impression. Problem with existing online profiles is that they are scattered and cater to specific audience.

There are few steps needed to…


A groundbreaking study from Boston-based think tank Buytaert & Peng predicts marketing technology is on pace to replace and eventually eliminate the need for human editors who work on the web.
The report suggests we’re on the cusp of an ‘Era of Automation’ fueled by dramatic advances in analytics, marketing technology and an overall understanding of how to map content to consumer preferences.

Watson, New Report: Advances in web personalization to eliminate need for human editors by 2020, April 1, 2012

A groundbreaking study from Boston-based think tank Buytaert & Peng predicts marketing technology is on pace to replace and eventually eliminate the need for human editors who work on the web.

The report suggests we’re on the cusp of an ‘Era of Automation’ fueled by dramatic advances in analytics, marketing technology and an overall understanding of how to map content to consumer preferences.

, New Report: Advances in web personalization to eliminate need for human editors by 2020, April 1, 2012

And when it comes to curation and aggregation, it seems as though curation is what people call it when they like it, and aggregation is what they call it when they don’t.
Advertisers are the ones with the resources to solve this problem. They should make ads that don’t need to be stripped away by Flipboard or anyone else. Ads that engage readers as much as the content does.

Joshua Erret, The curator’s dilemma, Mar 10, 2012

We totally agree: There is value in ads to readers - as long as they are relevant and come along as valuable content.

The Storyline actually solves the opposite problem from similar tools like Flipboard and Zite. “Those are hyper-personalized, they’re more about who you’re following and who they have deals with,” Shah said. “There’s a lot of stuff you miss that’s not sexy or interesting with the super-customized, super-personalized approach.” The Storyline will allow you to see what’s actually important to your community or profession, or in line with your personal interests, without over-weighting factors like sharing popularity.

on Betakit, March 1, 2012

Quite a bold statement by The Storyline guy. First of all Flipboard and Zite are applying very different algorithms to surface relevant content. Putting both of them into the same basket and claiming to do the opposite either neglects the fundamental difference or doesn’t really know about it.

Next question is how they are going to deliver relevant content based on community (location?, social network?), profession (personal profile?, social network?) and personal interest (interest graph?) in a combined way. As we stated before:

The more dimensions are taken into consideration the more complex the scoring mechanism becomes. For instance if the impact of location proximity is increased a dilution on lets say the social graph impact will be the consequence. In other words: local content is moved up the list, social media content is moved down the list. The more parameters determine the score the better the reader’s relevance criteria can be met, but the more complex the behavior of the curation algorithm becomes.

In this fast changing digital landscape, the time is ripe to test the waters for launching new aggregated services. The cost is not great and the upside can be very rewarding. It puts a spin on traditional distribution, and focusing on one deep vertical with existing brands lets publishers try new distribution strategies without cannibalizing their existing audiences and revenue.
Mitch Lazar, CEO of Taptu, on Techcrunch February 11, 2012