on Betakit, March 1, 2012
Quite a bold statement by The Storyline guy. First of all Flipboard and Zite are applying very different algorithms to surface relevant content. Putting both of them into the same basket and claiming to do the opposite either neglects the fundamental difference or doesn’t really know about it.
Next question is how they are going to deliver relevant content based on community (location?, social network?), profession (personal profile?, social network?) and personal interest (interest graph?) in a combined way. As we stated before:
The more dimensions are taken into consideration the more complex the scoring mechanism becomes. For instance if the impact of location proximity is increased a dilution on lets say the social graph impact will be the consequence. In other words: local content is moved up the list, social media content is moved down the list. The more parameters determine the score the better the reader’s relevance criteria can be met, but the more complex the behavior of the curation algorithm becomes.